Workshop Topic – Create Compelling Visual Merchandising
Often the only differentiator between the successes of two businesses selling similar products is the way the product is visually merchandised. Fortunately presenting a retail business well does not have to be hard or expensive as there are a number of simple standards that help to make a store stand out and be easily shopped by a busy and distracted customer.
The key to a brilliantly merchandised store is making sure there is a plan to guide how it should look and the story that the space should tell. This workshop provides the foundations and steps to successfully design and merchandise a retail store to showcase the product and drive a strong commercial return. The practical step by step approach gives examples and simple tips to getting it right every time.
The program content will include:
- Planning for great store design and effective use of merchandising tools
- Building a logical store layout to generate traffic flow and turn the stock
- Designing and sourcing effective branding and signage
- Highlighting windows to generate attention and ROI
Registration details here.