Innovation Development Early Assessment System (IDEAS) Workshop, presented by Professor Jack English

This workshop is intended for individuals and businesses that have an idea for a new product, process or service and are interested in applying an assessment tool to determine its commercial feasibility. The Innovation Development Early Assessment System (IDEAS) is a structured method for early assessment that is designed to identify innovative ideas with genuine commercial merit and business models that can be used to bring them to market.


  • It is a structured method that uses a comprehensive set of standardised assessment criteria.
  • It is aimed at early assessment when there is not much tangible information available.
  • It is used to identify innovative ideas that have genuine commercial merit.
  • It is used to identify a business model that is capable of bringing an innovative idea into commercial operation.


Once you have been introduced to IDEAS, you can apply it in several ways. First, you can use it for ‘panel beating’ your idea into a stronger commercial proposition. Second, you can use it to re-evaluate your idea each time you modify it. And third, you can use it as a framework for presenting your idea to people who may be able to help you commercialise it.


Hurry – only 15 places still available!


Time: 9am-5pm. Please register between 8.30am and 8.45am.

Cost: $100. Includes a copy of Jack’s book, Discovering New Business Opportunities, as well as morning tea, lunch and afternoon tea.


Click here to see the full idea2016 program, where you can register online.